Topic 1:' '&' ' FIRM STRATEGIES IN THE ' '&' 'ldquo;MID TAIL' '&' 'rdquo; OF PLATFORM-BASED RETAILING

Speaker: Baojun Jiang, Tepper School of Business, Carnegie Mellon University

Time:' '&' ' ' '&' ' 1:30-3:00pm, Nov.23, 2010

Location: Room217, New Building of GSM, Peking University

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Welcome to attend!

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Topic' '&' ' 2 :' '&' ' ' '&' ' PERFORMANCE AND PROCESS IMPLICATIONS OF THE GLOBAL VERSUS

LOCAL FOCUS OF NEW PRODUCT DEVELOPMENT

Speaker: Muammer Ozer, Associate Professor, City University of Hong Kong

Time:' '&' ' ' '&' ' 3:00-4:30pm, Nov.23, 2010

Location: Room217, New Building of GSM, Peking University

Abstract:

The important roles of globalization and product innovation in firm performance have long been recognized in the literature.' '&' ' Building on these two main research streams, this study proposes and tests a series of hypotheses pertaining to the performance and process implications of developing new products for global markets.' '&' ' The results of an empirical study indicated that developing new products for global markets is positively related to different dimensions of new product performance.' '&' ' They further suggested that compared to developing new products for local markets, developing new products for global markets requires relatively different organizational structures, new product development processes, activities, and timeframes.' '&' '

Welcome to attend!

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