Marketing Seminar（2018-06）

Topic: Sociological factors and marketing research: residential mobility as an example and it’s impact on consumers

Speaker: Wang Yajin, Assistant Professor of Marketing, the University of Maryland

Time: Monday, 21 May, 14:00-15:30

Location: Room 217, Guanghua Building 2

Introduction:

Professor Wang received her Ph.D. in Marketing from the Carlson School of Management at University of Minnesota in 2015. Her research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior. Her research has been published in Journal of Consumer Research and Psychological Science, and has been covered in the New York Times, Wall Street Journal, Harvard Business Review, BBC News, FOX News, and CNN. She teaches consumer behavior in the undergraduate program.

Your participation is warmly welcomed!