市场营销系应聘教员讲座通知（2010-10-26）

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Topic: Peeking into Online Bargain Hunting Forums: How Active Participants Influence the Silent Majority

Speaker: Jing Gao,RobertH.SmithSchoolof Business,UniversityofMaryland,College Park

Time: 1:30-3:00pm, Oct. 26, 2010.

Location: Room 216, NewBuildingofGSM,PekingUniversity.

Abstract

Bargain hunting forums are becoming increasingly popular among Internet users as a venue to look for good deals, post comments, exchange tips and other information. They are also attracting the attention of retailers in search for creative ways to disseminate promotion information and to influence consumer attitudes. Despite their widespread popularity, only a small proportion of users actively participate in these discussion forums by posting comments, while most users look for information in the forums wit